As part of our inquiry into the strategies and processes that businesses to experience success, students in Year 4/5 went on an excursion to the Adelaide Central Market.

At the market, the advertising techniques that I noticed were a lot of interesting fonts on the signs. Did you know that bright colours can represent freshness, especially on fruit and vegetable stalls. Making the stall seen can be important to bring in the customers. For example, Atlas Continental’s stall was made to look like a rusty cargo crate. There was so much colour at the lolly shop, and it was displayed so well that it was almost impossible to miss! - Marnie

The Adelaide Central Markets have many stalls, a lot of which sell the same products. I could tell that the fruit and veg shops were all trying to compete to get customers to buy from their shops. When we asked the owner of M&M’s Fruit Mart how they stand out from the other stalls she replied, “I get 99% of my fruit produce from Adelaide.” I noticed that nearly all shops had a colour scheme, for example, Atlas had the theme of black, green and rusty brown. Many shops used vibrant, bright colours to attract customers. - By Eliza

Today at the Adelaide Central Markets I learnt that if a stall is in the middle it will attract more customers because it is hard to walk past. Displays are very important because if the shops name is small and in a corner, you won’t be able to see it. Giving samples of food is a good way to draw people in because they might not be sure, but if you give them a sample, they will change their mind. If you’re looking for some advertising techniques I recommend going to the Adelaide Central Markets. - Mia

I noticed that most of the stalls and shops had their products visible from the front of the shop so that customers can see what they could buy. I learnt that lolly and nut shops sell in grams and kilograms so that people can order the right amount. I noticed that most shops that sell food have free samples, so customers know what they are buying. - Joseph

Today at the Adelaide Central Market I noticed lots of advertising. I noticed that they used colour science to match what they were selling, for example, Charlesworth Nuts colour scheme was brown. I also noticed that people try to attract customers by giving free samples so that customers want to buy the item. I noticed that a lot of shops used bold capital letters to attract customers attention. I learnt about colour, attractions and fonts. - Ruby